Maria Alzaga

My name is Maria Alzaga, a Marketing Professional and proud TCU Horned Frog alum hailing from Austin, Texas. With an economics and business degree, I kicked off my career at Habitat Haus, managing projects and serving as a marketing coordinator. In 2021, I transitioned to the pinnacle of luxury real estate auctioning at Sotheby’s – Concierge Auctions. There, I oversaw comprehensive marketing strategies, from visuals to regulatory compliance and SEO enhancements, ensuring optimal customer experiences. Packed my cowboy boots and relocated west, where I joined Windwalk Publishing’s marketing team, specializing in client relationship management, navigating complex advertiser goals, and leading successful advertising campaigns. As I eagerly look ahead to my next career venture, I am excited to bring my skills and passion to new challenges and opportunities.

Outside of work, catch me training for my next marathon, attending concerts, scuba diving, attending music festivals, and enjoying sunset beach strolls.

Digital Marketing & Analytics

Proven success in driving marketing campaigns, leveraging data-driven insights to achieve a 40% increase in user engagement. Proficient in Google Ads auctions, negotiating opportunities for maximum client value. Experienced in monitoring website analytics for strategic decision-making.

Client-Centric Operations & Marketing Support

Applied front-end web development skills to enhance communication and drive sales. Expertise in HTML, CSS, JavaScript charting, and Bootstrap for visually appealing website design. Provided client-centric operations, supporting daily activities and contributing to overall business success.

Data Analysis & Visualization

Demonstrated expertise in Google Ads, optimizing campaigns for enhanced visibility and strategic impact. Developed and executed measurement strategies to achieve marketing goals, emphasizing a data-driven approach for informed decision-making.

CRM and Marketing Automation

Utilized CRM knowledge in Salesforce, HubSpot, and Microsoft Dynamics CRM. Implemented B2B digital marketing solutions, demonstrating expertise in managing customer data and optimizing campaign effectiveness.

Let’s connect!